What a good proposal makes clear
- The pages, templates and services included in the scope.
- Who writes, reviews and implements each deliverable.
- The information and access required from your team.
- Fees, timing assumptions and approval stages.
- How completed work is checked and progress reported.
Reporting with useful distinctions
Completed work, search visibility, customer interactions and business outcomes are reported separately. We use those signals together to understand the result without claiming that every change in traffic was caused by one edit.
Your business knowledge matters
The strongest pages reflect what your team actually does. Process details, service exclusions and genuine examples improve the plan. Your team reviews business claims and sensitive information before publication.