Know which URLs should appear in search
We map the pages you want discovered and compare them with redirects, canonical links, robots rules and index status. A product variant, internal search result and core service page have different jobs. The goal is a deliberate set of useful, accessible URLs.
Check the whole rendering path
A page should return the right status code, load meaningful content and expose working links. For JavaScript-heavy sites, we compare the initial response with the rendered page. Important copy and navigation should not depend on a visitor completing an interaction before they become discoverable.
Improve speed where it affects people
Oversized images, layout movement and slow responses can interrupt enquiries. We review representative templates on mobile and use field data when available. Lab tests help diagnose problems, but a single test is not a promise that every visitor will experience the same speed.
Make changes safely
Template fixes can affect hundreds of URLs. We document the current state, test a representative sample and preserve valuable destinations during migrations. Redirects should point to genuinely equivalent pages. After release, we review status codes, assets, analytics events and indexing signals.
What the work can include
- Crawl and indexability assessment
- Canonical, redirect and status-code review
- Mobile performance priorities
- Implementation validation and migration guidance
The final scope, deliverables and implementation responsibilities are agreed after reviewing your website.
A common question
Will fixing technical SEO immediately improve rankings?
Technical fixes can make pages accessible and remove avoidable problems. Rankings also depend on the usefulness of the content, competition and other signals, so changes do not guarantee immediate movement.